SmartChat by Ruka

Presence is the new productivity.

Your business should not require your constant attention to thrive. SmartChat answers, books, and follows up so you can focus on the work only you can do.

A South African business owner working calmly at a sunlit desk, no phone in hand
— Ruka

Quiet technology. Loud outcomes.

The cost of always being on

You are not running a business. You are managing a digital emergency.

Every ping is a lead you might miss. Every missed message is a customer who went elsewhere. The real cost is not just the revenue. It is the moments you lost being present with the people who matter.

What SmartChat does

Three things, done properly.

01

It answers.

Echo handles customer questions on WhatsApp and your website, day and night, in plain conversation. No scripts. No robotic loops.

02

It books.

Appointments, enquiries, follow-ups. Confirmed in the chat, landed in your calendar, synced to your CRM.

03

It follows up.

Nudges the leads that go quiet. Reminds the customers who forget. Keeps your pipeline moving while you do other things.

Abstract texture showing soundwaves in warm natural light, representing the Echo conversational engine
Inside the product

Echo is the engine.

Echo is our own conversational intelligence, built in South Africa. It understands local English, Dutch, Zulu, Xhosa and Swahili natively. It runs on Google Cloud in Johannesburg, so your data stays where it should.

Read more about Echo
Find your fit

Where do you work?

Every business is different. Pick the one that sounds like yours and we will show you the shortest path.

Questions

Start here.

The questions we hear more often than any others.

See all questions

SmartChat is conversational AI software that answers customer questions, books appointments and follows up on WhatsApp and the web. It is built by Ruka Group, a South African technology company operating as a distributed team. SmartChat is designed for small and medium-sized businesses that want to capture more leads without being glued to their phones.

SmartChat is built for five types of businesses: solopreneurs running side businesses, growing SMEs with high message volume, established teams with multiple branches, agencies serving several clients, and enterprises needing custom integrations. Each tier has a plan designed around that scale, from Lite at R249 per month to fully custom Enterprise builds.

SmartChat runs on Echo, a conversational intelligence engine built in-house by Ruka. Echo is fluent in English, Dutch, Zulu, Xhosa and Swahili as first languages, hosted on Google Cloud in Johannesburg for POPIA compliance, and designed with a human-in-the-loop so conversations hand over cleanly when needed. Most off-the-shelf chatbots offer none of these together.

In the hands of real businesses

Quiet tools. Loud results.

I stopped answering WhatsApp at eleven at night. I did not lose a single booking. That alone paid for the year.

Thandi M., clinic owner, Johannesburg

Try Echo in the chat.

Send a message to our SmartChat demo line on WhatsApp. Ask it anything. Notice how it feels.

Open WhatsApp