Legal

Terms of service

Effective 1 January 2026

Welcome to SmartChat, a product of Ruka Group. By using SmartChat you agree to these terms.

1. The service

SmartChat is conversational infrastructure that answers, books and follows up on behalf of your business.

2. Your account

You are responsible for the accuracy of the information you give us and for keeping your access secure.

3. Payment

Plans are billed monthly in advance. You can change tier or cancel any month before the next billing date.

4. Acceptable use

See our acceptable use policy. In short: no cold spam, no harmful content, no circumvention of our systems.

5. Liability

SmartChat is provided as is. We work hard, but we do not guarantee commercial outcomes.

6. Governing law

South African law applies for African customers. Dutch law applies for EU customers.

Contact

Questions about these terms? Write to legal@ruka.africa.