Conversational AI
Software that understands natural human language and responds with useful, context-aware replies.
Conversational AI refers to systems that can hold a useful back-and-forth exchange with a person in natural language, without requiring the person to learn command syntax or navigate menus. Modern conversational AI systems combine language understanding, intent detection, knowledge retrieval and response generation. SmartChat is a conversational AI product. Its engine, Echo, is built specifically for small-business use cases across African and European markets.
Related terms
Echo
The proprietary conversational intelligence engine built by Ruka Group that powers SmartChat.
WhatsApp Business API
The official WhatsApp channel for businesses, enabling verified profiles and automated messaging at scale.
Lead capture
The process of collecting contact information and intent from potential customers as they interact with a business.