WhatsApp Business API
The official WhatsApp channel for businesses, enabling verified profiles and automated messaging at scale.
The WhatsApp Business API is the official channel Meta provides for businesses to use WhatsApp at scale. It is different from the consumer WhatsApp app and the WhatsApp Business app. The API allows verified business profiles, automated responses, template messages and integration with software like SmartChat. Use of the API requires compliance with Meta policies including opt-in rules and a ban on unsolicited marketing messages.
Related terms
Conversational AI
Software that understands natural human language and responds with useful, context-aware replies.
SmartChat
Conversational AI software that answers, books and follows up with customers on WhatsApp and web.
Lead capture
The process of collecting contact information and intent from potential customers as they interact with a business.