Lead capture
The process of collecting contact information and intent from potential customers as they interact with a business.
Lead capture is the process of systematically collecting information from people who show interest in a business, so that someone can follow up with them later. Traditional lead capture happened through paper forms or web forms. Modern lead capture increasingly happens inside conversations. SmartChat handles lead capture inside WhatsApp itself, extracting name, need and contact details from the flow of conversation and syncing them to the business's CRM automatically.
Related terms
Conversational AI
Software that understands natural human language and responds with useful, context-aware replies.
WhatsApp Business API
The official WhatsApp channel for businesses, enabling verified profiles and automated messaging at scale.
SmartChat
Conversational AI software that answers, books and follows up with customers on WhatsApp and web.